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Bounce rate Percentage of visits to the site that consist of a single pageview.
Bounce rate Competitor Average The average bounce rate for this site's competitors.
Easy-to-Rank Keywords This site does not rank for these popular keywords, but they could if they wanted to.
A relative level of audience overlap between this site and similar sites.Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.The score is based on the popularity of the keyword, and how well competitors rank for it.The score ranges from 1 (least traffic) to 100 (most traffic).Search Popularity An estimate of how frequently this keyword is searched across all search engines.