Dating in a digital world bloglines feeds not updating

Posted by / 26-Nov-2019 19:13

“Let’s try a different approach.” My meaningful questions would disappear from our shared Google Doc, replaced by simpler, condescending small talk.My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.”What does a “low cognitive load” pick-up line look like?My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from 5 to

“Let’s try a different approach.” My meaningful questions would disappear from our shared Google Doc, replaced by simpler, condescending small talk.My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.”What does a “low cognitive load” pick-up line look like?My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from $495 to $1,695 a month for its services, there is a significant financial incentive to keep them coming back.

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“Let’s try a different approach.” My meaningful questions would disappear from our shared Google Doc, replaced by simpler, condescending small talk.

My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.

“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.”What does a “low cognitive load” pick-up line look like?

,695 a month for its services, there is a significant financial incentive to keep them coming back.

In November 2017, I ran across an ad seeking “people with good Tinder skills” for a job as a “Virtual Dating Assistant.” At first I thought it was a joke, but I completed their online form out of pure fascination. Apparently, professional writers make for good online-dating assistants; knowing how to seduce strangers with the written word is the company’s mandate, after all.

As part of the company’s all-inclusive service, Matchmakers will scour these platforms for potential matches and then send copy-and pasted opening messages to those who fulfill their clients’ preferences, such as “must love cats” or “should know how to cook.”But combing through each woman’s profile would require too much time, so Matchmakers are instead taught to generalize a client’s preferences as much as possible and then select an opening line that could work for hundreds of women. That’s easy: Client X’s Matchmaker can search the company manual for the word “travel” and select from a handful of vague travel-related greetings.

From there, after the client has approved the message, a one-liner blitz will rain down on dozens of dating sites, targeting hundreds of women with the word “travel” in their profiles.“We have a lot of ice-breaker messages that are billed around specific interests, like yoga or skiing or having a very short profile,” Valdez told Quartz.

Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.

“Online dating is a numbers game,” he would write in the Vi DA training manual years later.

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Despite hiring writers to do this work, virtually none of what the company does requires creativity of any kind.